London, 18 June 2020 – The Chartered Governance Institute has today published ‘Trust me, I’m listed: Why the annual report matters, and how to do it well’ – an essential guide for anyone involved in corporate reporting.
Described by Dr Gerry Murphy, the Chairman of Tate & Lyle and Burberry as ‘a masterclass in reporting for everyone involved, including the chair’, the book outlines the tips, tricks and secrets of producing what is often the first port of call for investors, and increasingly, other stakeholders.
Authored by Claire Bodanis, who has brought together a team of specialists to produce a detailed how-to guide, ‘Trust me, I’m listed’ reveals the hows, whys and wherefores of corporate reporting, from the art of telling a great (and true) story while keeping regulators (and box tickers) happy, to how to work well with a creative agency, and how to manage senior stakeholders to meet deadlines. It also includes a special addendum with tips on how to get the annual report done while working remotely, of particular importance at the moment given the move to homeworking during COVID-19.
Extract from the foreword:
'Claire Bodanis has brought together a number of lenses through which to view annual reports. In the wake of the COVID-19 crisis, it will matter even more that companies tell their story openly and honestly. Their language choices are now susceptible to analysis by artificial intelligence. There will be renewed interest in the nuances in descriptions of risks and the policies to mitigate or accept them. Clarity and consistency will be valued in times of considerable anxiety. It is a time for outstanding communication. Trust me, I’m listed will help all those about to put pen to paper or fingers to keyboards.'
Sir Donald Brydon, CBE
A series of monthly webinars to broaden the understanding of why the annual report is so important to business and society, and to offer insights on how to do it well, are being held in the run-up to the 2021 reporting season. The first of these, a virtual launch event with the author and Sir Donald Brydon, will take place on 2 July. Places can be booked here.
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