Email Marketing Executive

Job Description

Job title: Email Marketing Executive

Contract: Permanent

Salary: £26,600 - £28,000 depending on experience

Hours: Full-time, 35 hours per week

Location: Farringdon, London, EC1N (2-3 days working from home)

Department: Commerical

Reports to: Senior Marketing Manager

Purpose of job

You will be responsible for creating and setting up the testing and analysis of all marketing emails, as well as maximising revenue opportunities and the growth and retention of students, members and non members. You will have direct influence on the email-marketing calendar and development of the email channel.

This role requires a proactive, deadline driven, multi tasker, with a creative mind and a can do attitude. Excellent attention to detail and an ability to work in a fast paced environment, as well as a flexible approach to work, are essential for success in this role.

Key accountabilities

  • Daily management of the design, build and send of effective customer/member facing email communications as well as creating and proof-reading content
  • Analysing email performance, customer/member engagement levels and conversion rates
  • Managing email campaigns throughout the customer/member lifecycle to maximise sales of our qualifications, training and events portfolio
  • Ensure all email campaigns comply with current email best practice in the industry.
  • Work closely with the key stakeholders to create campaigns to increase sales, drive recruitment and retention of our members and non-members
  • Supporting the Senior Marketing Manager in delivering the strategy for the channel

Additional responsibilites

  • Understanding of the analysis of email marketing campaigns and development of recommendations for improvement
  • Create and test new email marketing templates and direct marketing communications in MaxeMail and support our transition to Dotdigital
  • Create quality content and proofread any copy that needs reviewing
  • Tracking and reporting on email campaigns to guide improvement
  • Supporting the wider Marketing team in delivering channel-holistic results

Required experience and skills:

Experience
  • Experience using an ESP system is essential – preferably Dotdigital
  • Experience of CRM systems to segment data – MS Dynamics preferred
  • Solid understanding of email technology platforms, web analytics, databases and segmentation opportunities
  • Experience in setting up and running email marketing automation triggers and lifecycle programmes
  • Experience in setting up and running email marketing automation triggers and lifecycle programmes
  • Collecting data, looking for trends, and translating these into future actions
  • Knowledge of A/B testing. Understanding of control groups and their use in measuring uplift a plus
  • Basic understanding of Google Analytics and UTM tracking
Skills
  • Highly organised and exceptional planning capabilities
  • Strong commercial writing skills for web and print
  • An eye for detail, quality and consistency
  • Creative and strategic thinker
  • Solutions-oriented approach to challenges

How to apply

If you would like to apply for this role, please email your CV and a cover letter to jobs@cgi.org.uk

Closing date: Recruitment ongoing

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