Marketing Campaign Manager

Job Description

Job title: Marketing Campaign Manager

Contract: Temp to Perm, Permanent

Salary: £42,000 per annum

Hours: Full-time, 35 hours per week

Location: Farringdon, London, EC1N 

Department: Commerical

Reports to: Head of Marketing

Purpose of job

The Marketing Campaign Manager is responsible for the design and delivery of creative and successful marketing and engagement campaigns for a wide range of CGIUKI products and services that supports our commercial growth strategy.

You will be responsible for managing the effective delivery of campaigns via a
range of digital channels including website, email marketing and social media. The role requires significant decision making, relationship building and accountability
for the published content in our marketing channels.

Scope of job – main responsibilities:

Campaign design and management 

  • Creating effective multi-channel marketing campaigns that deliver on business strategy, while growing and retaining our membership.

  • Oversee the marketing delivery team and ensure timely and effective delivery of campaigns that meet sales targets, grow new audiences and extend recognition of the Institute as the home of good governance.

  • Working with the Head of Marketing, you will produce marketing plans with clear measurable outcomes.

  • Work with our Insight Lead to understand our customer data and use this to influence new campaigns.

  • Develop detailed plans that provide visibility on planned activities which are timebound and provide transparency on how targets will be achieved.

  • Be customer centred and creative in the development of marketing messages, copy and the look and feel of collateral.

  • Develop test approaches to marketing including check lists and data points to capture what outcomes are expected and inform changes to future strategies.

  • Oversee quality control processes to ensure that all marketing is of a high visual and written standard in line with brand guidelines.

  • Manage budgets for individual projects and channels and suggest ways to maximise value

  • Deploy technology solutions effectively to gain efficiencies and enable automation

  • Analyse marketing campaign performance on impact and return on investment and build insight into a continuous cycle of improvement.

  • Develop the professional skills, behaviour and understanding of each member of your team, by giving clear guidance and regular feedback.

Marketing and sales

  • You will contribute to the measuring and reporting on impact of lead generation activities for our qualifications, training and support our growth and retention in CGIUKI memberships and provide regular progress updates on our increased visibility with key employers and stakeholders in the marketplace.
  • You will identify and recommend opportunities to raise awareness of CGIUKI qualifications, training and membership products and contribute to the development of a sales pipeline with enquiries from our chosen audience.

Responsible for:

  • Marketing Communications Executive

Summary of knowledge, skills and experience:

Knowledge
  • A solid understanding of the marketing needs of member organisations, events, print and digital publishing, magazine/journal subscriptions and/or professional services is essential.

  • A strong understanding of data and analytics.

  • A comprehensive knowledge of digital marketing.

  • An understanding of marketing practices in the UK and Internationally.

Experience
  • Marketing a wide variety of products, including interactive services and education.

  • Creating Marketing plans, and implementing them

  • Managing and developing individual talent and creativity

  • Developing Stakeholder relationships and managing project from concept to implementation and analysis

  • Experience of professional and qualifying bodies may be an advantage as are CIM or IDM qualifications

  • Responsible management of budgets

Skills
  • Commercial acumen and an ability to identify new opportunities

  • Excellent writing skills across multiple platforms

  • Attention to detail and high level of quality control.

  • A fluent and persuasive communicator

  • Ability to think creatively and laterally

  • Excellent team working skills

  • Relationship building, networking & negotiation skills

  • Ability to analyse and act on market & customer data

  • Capable user of MS Office applications, CMS tools, Social media platforms and Google analytics.

  • Ability to thrive and get things done in a fluid and evolving environment.

How to apply

If you would like to apply for this role, please email your CV and a cover letter to jobs@cgi.org.uk

Closing date: 28 January 2022

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