Job title: Marketing Campaign Manager
Contract: Temp to Perm, Permanent
Salary: £42,000 per annum
Hours: Full-time, 35 hours per week
Location: Farringdon, London, EC1N
Reports to: Head of Marketing
The Marketing Campaign Manager is responsible for the design and delivery of creative and successful marketing and engagement campaigns for a wide range of CGIUKI products and services that supports our commercial growth strategy.
You will be responsible for managing the effective delivery of campaigns via a
range of digital channels including website, email marketing and social media. The role requires significant decision making, relationship building and accountability
for the published content in our marketing channels.
Campaign design and management
Creating effective multi-channel marketing campaigns that deliver on business strategy, while growing and retaining our membership.
Oversee the marketing delivery team and ensure timely and effective delivery of campaigns that meet sales targets, grow new audiences and extend recognition of the Institute as the home of good governance.
Working with the Head of Marketing, you will produce marketing plans with clear measurable outcomes.
Work with our Insight Lead to understand our customer data and use this to influence new campaigns.
Develop detailed plans that provide visibility on planned activities which are timebound and provide transparency on how targets will be achieved.
Be customer centred and creative in the development of marketing messages, copy and the look and feel of collateral.
Develop test approaches to marketing including check lists and data points to capture what outcomes are expected and inform changes to future strategies.
Oversee quality control processes to ensure that all marketing is of a high visual and written standard in line with brand guidelines.
Manage budgets for individual projects and channels and suggest ways to maximise value
Deploy technology solutions effectively to gain efficiencies and enable automation
Analyse marketing campaign performance on impact and return on investment and build insight into a continuous cycle of improvement.
Develop the professional skills, behaviour and understanding of each member of your team, by giving clear guidance and regular feedback.
Marketing and sales
If you would like to apply for this role, please email your CV and a cover letter to email@example.com
Closing date: 28 January 2022