The annual report is far more than a statutory obligation; it is an opportunity for the company to tell its story, vividly, honestly and in its own unique way.
These two awards between them recognise “whole report” excellence. Reports may come from different sectors of the business community, but each will demonstrate how to turn an obligation into an opportunity. That may include, for example, describing clear links between strategy, risk and KPIs for success, or it may mean describing the board’s work in providing leadership and oversight. It could mean offering an honest, ‘warts and all’ account of a difficult year. In each instance, the use of boilerplate will be kept to a minimum, and the emphasis placed firmly on disclosure of everything material to the business.
The judges are looking for reports that maintain a consistently high standard of commentary throughout, that are interesting and enjoyable reads, and easy to comprehend. Above all, they should offer real insights into the business.