About

In a world where texts, emails and tweets are often sent without a second thought – and we often work at a distance – the importance of a considered and effective approach to communication has never been greater. What’s more, recent research among employers has shown communication as the number one skill they are looking for in finance professionals.

This course demonstrates how to choose and use appropriate communication methods to achieve your goals. You'll discover how to plan and evaluate your communication activity, while improving your listening, speaking and writing skills. You'll also be able to overcome barriers and successfully communicate across different cultures and challenging professional situations.

CPD: 4 hours

Full Programme

Communication in a professional context

  • The role of communication
  • Why communication matters in the workplace
  • The essence of effective communication
  • The role of thinking and feeling
  • Understanding your audience
  • Accessible and inclusive communication
  • Inclusive language

Thinking about communication as a process

  • The communication process
  • The GAMMOC model of communication
  • Thinking about goals and outcomes
  • Thinking about audience and context
  • Thinking about messages and methods
  • Choosing your communication method
  • Balancing formality and timing
  • Evaluating your success

Why communication goes wrong

  • Dealing with problems
  • Diagnosing communication breakdowns
  • Common communication barriers
  • Communicating with non-specialists

Communicating in writing

  • Effective writing
  • When to choose written communication
  • Making the most of email
  • Thinking about visual design
  • The importance of editing

Communicating in person

  • Speaking up and listening properly
  • What's special about speaking?
  • Understanding and using body language
  • Establishing rapport
  • Communicating on video calls
  • Speaking up in meetings for quiet people
  • Delivering a great presentation

Considering context and culture

  • Putting things in context
  • Communicating when working remotely
  • Communicating during a crisis
  • Communicating change
  • Communicating during restructure
  • How culture impacts communication

Course leader

Anna Faherty is a writer, editor, researcher and educator who works across the publishing, museum and science communication sectors.

She collaborates with a diverse range of organisations to help them develop profitable products and effective, audience-focused communications. Her clients include the British Museum, Oxford University Press, Pearson and the V&A.

A scientist by training, Anna built up almost two decades of commercial product development and management experience, gained in higher education and professional publishing, before setting up her own consultancy business. She has also served as the Trustee of a small local museum and is sensitive to the needs of international audiences, having studied and worked in the UK, Australia, South Africa and the Seychelles.

Anna has delivered workshops and webinars for ACCA and the AIA and has lectured at City University, Kingston University, Oxford Brookes University and University College London. She is the author of two books (both published by Wellcome Collection) and her research paper on novel business models was recognised by an international award for excellence.

You can find out more about Anna's professional experience here, or follow her on Twitter at @mafunyane

Booking information

Course price

£75+VAT (Non-members)

The Chartered Governance Institute UK & Ireland Members and Students get a discount of 10% with the code ICSA101 

Add 5 courses to your basket and save £100. Use code ICSA20.

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