This was a tightly run race with little clear blue sky between what were very high quality nominations.
Our winner, Elemental, was described as “living and breathing” the new environment created as a result of the pandemic. They had recognised that new ways of hybrid working were developing and were, the judges felt, more obviously set up to operate in the digital space. They used that agility and understanding to drive significant changes to the services they offered their clients, and make a demonstrable impact. That impact was attested to by strong client testimonials.