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Trust me, I'm listed: Why the annual report matters, and how to do it well

Author: Claire Bodanis

Published: June 2020 | ISBN: 9781860727962

'An entertaining handbook on corporate reporting which offers golden rules of structure, clarity and brevity for writers of all kinds.'

Martin Vander Weyer, Business Editor, The Spectator

'This book is a masterclass in reporting for everyone involved, including the chair.'

Dr. Gerry Murphy, Chairman, Tate & Lyle and Burberry

In summary

Too long? Too boring? Read by nobody? A thankless task? A bad report, maybe. Done well, however, the annual report is the vital calling card of any listed company. But how to do it well? How should it be put together and what should it say? What are the tips, tricks and secrets of producing what is often the first port of call for investors, and increasingly, other stakeholders?​

In this comprehensive new book, reporting and communications expert Claire Bodanis has brought together a team of specialists to produce a detailed how-to guide for this most difficult of corporate documents. Taking the principle of 'if you understand why you're doing something you'll do it better', Trust me, I'm listed reveals the hows, whys and wherefores of corporate reporting, from the art of how to tell a great (and true) story while keeping the regulators (and box tickers) happy, to how to work well with your agency, to how to manage senior stakeholders to meet the deadlines. It also includes a special addendum with tips on how to get the annual report done while working remotely.

This book is a must-read for any company secretary, and any corporate reporter.

Extract from the foreword:

'Claire Bodanis has brought together a number of lenses through which to view annual reports. In the wake of the COVID-19 crisis, it will matter even more that companies tell their story openly and honestly. Their language choices are now susceptible to analysis by artificial intelligence. There will be renewed interest in the nuances in descriptions of risks and the policies to mitigate or accept them. Clarity and consistency will be valued in times of considerable anxiety. It is a time for outstanding communication. Trust me, I’m listed will help all those about to put pen to paper or fingers to keyboards.'
Sir Donald Brydon, CBE

See more at: trustmeimlisted.com

JOIN THE WEBINAR SERIES

Claire Bodanis and Falcon Windsor are hosting a series of monthly webinars on Practical perspectives on reporting. This is a free webinar series designed to complement Trust me, I’m listed, and will help you broaden your understanding of why the annual report is so important to business and society, and get insights on how to do it well.

These engaging sessions will take place 12:30pm – 1:15pm on the first Thursday of each month and Claire will discuss hot reporting topics with a different reporting stakeholder. See the full list of webinars and register.

JOIN THE TRAINING COURSE

The Falcon Windsor team is developing a series of workshops based on Trust me, I’m listed to help reporting practitioners produce better corporate reports – with much less hassle, while saving money!

Workshop 1: Respect your reader: Skills for writing a successful annual report – new dates for July and September 2021

“An absolutely fantastic workshop which included loads of useful techniques that can immediately be put into action. A truly inspiring course that has made me excited for the start of the annual report season!” Non-financial reporting manager, FTSE 100

This workshop consists of two consecutive half-day sessions:

Session 1: Setting yourself up to write a good report
Session 2: Powerhouse writing techniques for reporters

Running over Zoom and with a maximum of eight delegates, this interactive workshop is designed for anyone responsible for writing or reviewing company strategic, governance or sustainability reports.

Robotic, dull, full of jargon, incomprehensible, contradictory…. If these are the words you would use to describe your annual report then Respect your reader will help you tell a better corporate story, produce a more accessible and engaging report and turn 100+ pages of information into genuine communication.

Alongside key writing techniques, the sessions cover everything from how to write a good communications brief to how to deal with writing and editing by committee. Drawing on the experience of highly accomplished reporting practitioners, this workshop will give you practical solutions to common reporting problems.

Dates

14th July 14:00 to 17:30 and 15th July 09:30 to 13:00

15th September 14:00 to 17:30 and 16th Sept 09.30 to 13:00

Booking

£750 +VAT per person

To book your place or ask a question about our training please get in touch with Neil Roberts, neil@falconwindsor.com or +44 (0)7760 171940.

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